Work

Critical success factors of a fast food franchise system entering the Kenyan market

Year: 2015

Type: article

Authors: Adele Berndt, Lucy Gikonyo

Language: English

Topic: Franchising Strategies and Performance

Subfield: Strategy and Management

Field: Business, Management and Accounting

Domain: Social Sciences

Open Access status: closed

OpenAlex ID: W2295301470

FWCI:

Cites: 80

Cited by:

Related to: 10