Work

An Audience-Centered Perspective on Media Brands: Theoretical Considerations, Empirical Results and ‘White Spaces’

Year: 2015

Type: book-chapter

Source: Springer eBooks

DOI: 10.1007/978-3-319-18236-0_19

Author: Kati Förster

Institution: University of Vienna

Language: English

Topic: Media Studies and Communication

Subfield: Communication

Field: Social Sciences

Domain: Social Sciences

Open Access status: closed

OpenAlex ID: W2295578253

FWCI: 6.464

Cites: 67

Cited by: 11

Related to: 10