Work

Microfranchising: A marketing perspective in economic empowerment of subsistence-level entrepreneurs

Year: 2013

Type: conference-paper

Source: Swinburne figshare (Swinburne University of Technology)

Authors: Nyadzayo, M. W., Sridharan, S., Matanda, M. J., Ewing, M. T.

Language: English

Topic: Franchising Strategies and Performance

Subfield: Strategy and Management

Field: Business, Management and Accounting

Domain: Social Sciences

SDG: Decent work and economic growth

Open Access status: closed

OpenAlex ID: W2296973921

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