Work

Maintaining Customer Relationships through Effective Database Marketing: A Perspective for Small Retailers

Year: 1997

Type: article

Source: The Journal of Marketing Theory and Practice

DOI: 10.1080/10696679.1997.11501763

Author: Judy Foster Davis

Institution: Eastern Michigan University

Language: English

Topic: Customer Service Quality and Loyalty

Subfield: Organizational Behavior and Human Resource Management

Field: Business, Management and Accounting

Domain: Social Sciences

Open Access status: closed

OpenAlex ID: W2298167482

FWCI: 1.576

Cites: 24

Cited by: 21

Related to: 10