Work

A Review: Customer Perceived Value and its Dimension

Year: 2016

Type: article

Abstract: Customer perceived value has become the most extensive used concept in marketing literature in recent years. It is considered as the main key to sustain the business especially in high market competition. Consequently, understanding its dimensions and the influences on customer attitude and behavior becomes crucial for all marketers. This paper reviews the related literatures and categorized dimension of perceived value of durable product into three categories namely product-related value, social-related value, and personal-related value.

Source: Asian Journal of Social Sciences and Management Studies

DOI: 10.20448/journal.500/2016.3.2/500.2.150.162

Authors: Septa Akbar Aulia, Inda Sukati, Zuraidah Sulaiman

Institution: University of Technology Malaysia

Language: English

Topic: Customer Service Quality and Loyalty

Subfield: Organizational Behavior and Human Resource Management

Field: Business, Management and Accounting

Domain: Social Sciences

Open Access status: diamond

OpenAlex ID: W2298482898

FWCI: 7.776

Cites:

Cited by: 89

Related to: 10