Work

Forschungsmethoden in der Marketingwissenschaft. Ein Plädoyer für den qualitativen Forschungsansatz

Year: 1992

Type: article

Source: Marketing ZFP

DOI: 10.15358/0344-1369-1992-2-77

Author: Torsten Tomczak

Language: German

Topic: Business and Management Studies

Subfield: Information Systems and Management

Field: Decision Sciences

Domain: Social Sciences

Open Access status: closed

OpenAlex ID: W2299670156

FWCI: 5.444

Cites:

Cited by: 46

Related to: 10