Work

The Moderating Role of Consumer Education on the Intention to Buy a High Risk Product Online

Year: 2015

Type: article

Source: Academy of Marketing Studies journal

Authors: John E. Dillard, Madeline Johnson

Language: English

Topic: Technology Adoption and User Behaviour

Subfield: Information Systems and Management

Field: Decision Sciences

Domain: Social Sciences

Open Access status: closed

OpenAlex ID: W2300435213

FWCI: 0.895

Cites: 35

Cited by: 4

Related to: 10