Year: 2009
Type: dissertation
Study design: Observational Study
Abstract: After all the analytical procedures were completed, the results of the factor analyses indicated the cyclists were motivated by the attractiveness of the event, by personal motivation and by a desire to escape from the daily routines and so to relax.The regression analyses lead to the results that the following variables determine how much money cyclists spend; marital status; province of residence; the number of nights stayed in Cape Town and which accommodation cyclists used.These results both confirmed and contradicted the results of previous research, even though this was the first time this type of research had been applied to a sport event in South Africa.This research can be used by event organisers to apply more effective target marketing and to develop new strategies to encourage an increase in participation figures.This research can also be used to improve business relationships between the different role players in an event.Further, product improvements can be made from certain recommendations.
Author: Helga Streicher
Language: English
Topic: Sport and Mega-Event Impacts
Subfield: Sociology and Political Science
Field: Social Sciences
Domain: Social Sciences
Open Access status: green
OpenAlex ID: W2303847411