Work

Relationship Management: Strategic Marketing’s Next Source of Competitive Advantage

Year: 1997

Type: article

Source: The Journal of Marketing Theory and Practice

DOI: 10.1080/10696679.1997.11501761

Authors: Robert N. Stone, J. Barry Mason

Institutions: Jackson State University, University of Alabama

Language: English

Topic: Customer Service Quality and Loyalty

Subfield: Organizational Behavior and Human Resource Management

Field: Business, Management and Accounting

Domain: Social Sciences

Open Access status: closed

OpenAlex ID: W2304463484

FWCI: 0.788

Cites: 67

Cited by: 20

Related to: 10