Work

Swot Analysis: a Management Fashion Perspective

Year: 2016

Type: article

Abstract: SWOT analysis has over a period spanning several decades enjoyed considerable popularity in the business community. In this paper management fashion theory is used as a theoretical lens to understand the history and evolution of SWOT as a management idea. The analysis shows that SWOT's evolution pattern diverges in several respects from that of other comparable management ideas. The findings from the analysis have several implications for research on SWOT and, more generally, management ideas and fashions.

Source: International Journal of Business Research

DOI: 10.18374/ijbr-16-1.3

Author: Dag Madsen

Institution: University of South-Eastern Norway

Language: English

Topic: Strategic Planning and Analysis

Subfield: Strategy and Management

Field: Business, Management and Accounting

Domain: Social Sciences

Open Access status: green

OpenAlex ID: W2304587348

FWCI: 7.999

Cites: 14

Cited by: 87

Related to: 10