Work

Understanding Brand Managers' Intangible Capital and Capability

Year: 2008

Type: article

Source: OhioLink ETD Center (Ohio Library and Information Network)

Author: Peng Cui

Institution: Kent State University

Language: English

Topic: Intellectual Capital and Performance Analysis

Subfield: Strategy and Management

Field: Business, Management and Accounting

Domain: Social Sciences

Open Access status: green

OpenAlex ID: W2307231339

FWCI:

Cites: 173

Cited by: 1

Related to: 10