Work

Divergent Effects of Metaphoric Company Logos: Do They Convey What the Company Does or What I Need?

Year: 2015

Type: article

Source: Metaphor and Symbol

DOI: 10.1080/10926488.2015.1074806

Authors: Mark J. Landau, Noelle M. Nelson, Lucas A. Keefer

Institutions: University of Kansas, University of Dayton

Language: English

Topic: Language, Metaphor, and Cognition

Subfield: Experimental and Cognitive Psychology

Field: Psychology

Domain: Social Sciences

Open Access status: closed

OpenAlex ID: W2309780395

FWCI: 1.876

Cites: 46

Cited by: 8

Related to: 10