Work

Are key marketing topics adequately covered in strategic management?

Year: 2016

Type: article

Source: Journal of Strategic Marketing

DOI: 10.1080/0965254x.2016.1148770

Authors: Meredith E. David, Fred R. David

Institutions: Baylor University, Francis Marion University

Language: English

Topic: Management and Marketing Education

Subfield: Education

Field: Social Sciences

Domain: Social Sciences

SDG: Quality education

Open Access status: closed

OpenAlex ID: W2312290950

FWCI:

Cites: 33

Cited by: 8

Related to: 10