Year: 2007
Type: article
Study design: Observational Study
Abstract: The introduction of new tropical fruits and their products into the market will only be successful if consumers' expectations are satisfied.Sensory characteristics, particularly taste, and health considerations play a predominant role in consumers' satisfaction and hence subsequent consumption and purchase behaviour.In this respect, we conducted exploratory research which consisted of two parts: (1) motives and barriers with regard to the purchase of tropical fruit juices were assessed through two focus group discussions (n=15) and ( 2) impact of sensory experiences on the purchase intention of three tropical fruit juices (i.e.açaí juice, baobab juice and cashew apple juice) was evaluated by a descriptive survey combined with sensory testing (n=175).Important findings are that tropical fruit juices are consumed for their sensory sensation.Unfamiliarity with respect to taste forms a barrier to the purchase intention of tropical fruit juices.Furthermore, tasting cashew apple juice confirmed consumers' expectations whereas taste expectations were not confirmed after the consumption of açaí juice and baobab juice.Repeat purchase intention and subsequent consumption are determined more strongly by confirmation of taste expectations, rather than by perceived health and nutritional benefits and search attributes such as 'attractiveness'.
Authors: Sara Sabbe, Wim Verbeke, Patrick Van Damme
Language: English
Subfield: Food Science
Domain: Life Sciences
SDG: Zero hunger
Open Access status: green
Funder: European Commission
Awards: G3965231212, G5993154825
OpenAlex ID: W2312425815