Work

Horizontal Cooperative Sales Promotion: A Framework for Classification and Additional Perspectives

Year: 1986

Type: article

Source: Journal of Marketing

DOI: 10.1177/002224298605000205

Author: P. “Rajan” Varadarajan

Institution: Texas A&M University

Language: English

Topic: Supply Chain and Inventory Management

Subfield: Management Information Systems

Field: Business, Management and Accounting

Domain: Social Sciences

Open Access status: closed

OpenAlex ID: W2312988913

FWCI: 0.85

Cites: 24

Cited by: 92

Related to: 10