Work

On the Analysis of Interactions in Marketing Research Data

Year: 1973

Type: article

Source: Journal of Marketing Research

DOI: 10.1177/002224377301000409

Author: Paul E. Green

Institution: University of Pennsylvania

Language: English

Topic: Optimal Experimental Design Methods

Subfield: Management Science and Operations Research

Field: Decision Sciences

Domain: Social Sciences

Open Access status: closed

OpenAlex ID: W2313009503

FWCI: 6.036

Cites: 11

Cited by: 43

Related to: 10