Work

Targeted Consumer Involvement: An Integral Part of Successful New Product Development

Year: 2013

Type: article

Source: Research-Technology Management

DOI: 10.5437/08956308x5603102

Author: James Leahy

Language: English

Topic: Product Development and Customization

Subfield: Management of Technology and Innovation

Field: Business, Management and Accounting

Domain: Social Sciences

Open Access status: closed

OpenAlex ID: W2313337755

FWCI: 5.077

Cites: 18

Cited by: 34

Related to: 10