Work

Market-Based Guidelines for Design of Industrial Products

Year: 1978

Type: article

Source: Journal of Marketing

DOI: 10.1177/002224297804200308

Authors: Yoram Wind, John F. Grashof, Joel D. Goldhar

Institutions: University of Pennsylvania, Temple University, U.S. National Science Foundation

Language: English

Topic: Product Development and Customization

Subfield: Management of Technology and Innovation

Field: Business, Management and Accounting

Domain: Social Sciences

Open Access status: closed

OpenAlex ID: W2313611728

FWCI: 12

Cites:

Cited by: 55

Related to: 10