Work

Entry Strategy and Long-Term Performance: Conceptualization and Empirical Examination

Year: 1995

Type: article

Source: Journal of Marketing

DOI: 10.1177/002224299505900401

Authors: Donna H. Green, Donald W. Barclay, Adrian B. Ryans

Institutions: University of Windsor, Western University

Language: English

Topic: Innovation Diffusion and Forecasting

Subfield: Management Science and Operations Research

Field: Decision Sciences

Domain: Social Sciences

Open Access status: closed

OpenAlex ID: W2313619678

FWCI: 6.984

Cites: 43

Cited by: 201

Related to: 10