Work

A Transaction Cost Perspective on Vertical Contractual Structure and Interchannel Competitive Strategies

Year: 1988

Type: article

Study design: Observational Study

Source: Journal of Marketing

DOI: 10.1177/002224298805200202

Authors: F. Robert Dwyer, Sejo Oh

Institution: University of Cincinnati

Language: English

Topic: Supply Chain and Inventory Management

Subfield: Management Science and Operations Research

Field: Decision Sciences

Domain: Social Sciences

Open Access status: closed

OpenAlex ID: W2313817391

FWCI: 4.214

Cites: 65

Cited by: 324

Related to: 10