Work

Detecting and Explaining Vividness Effects in Attitudinal Judgments

Year: 1984

Type: article

Source: Journal of Marketing Research

DOI: 10.1177/002224378402100106

Authors: Jolita Kisielius, Brian Sternthal

Institutions: University of Michigan, Northwestern University

Language: English

Topic: Decision-Making and Behavioral Economics

Subfield: General Decision Sciences

Field: Decision Sciences

Domain: Social Sciences

Open Access status: closed

OpenAlex ID: W2314084003

FWCI: 7.071

Cites: 27

Cited by: 335

Related to: 10