Work

A Prospectus for Theory Construction in Marketing

Year: 1984

Type: article

Source: Journal of Marketing

DOI: 10.1177/002224298404800102

Author: Richard P. Bagozzi

Institution: Stanford University

Language: English

Topic: Business Strategies and Management Research

Subfield: Strategy and Management

Field: Business, Management and Accounting

Domain: Social Sciences

Open Access status: closed

OpenAlex ID: W2314170406

FWCI: 42.34

Cites: 79

Cited by: 436

Related to: 10