Work

Humanistic Inquiry in Marketing Research: Philosophy, Method, and Criteria

Year: 1986

Type: article

Source: Journal of Marketing Research

DOI: 10.2307/3151482

Author: Elizabeth C. Hirschman

Institution: New York University

Language: English

Topic: Business Strategies and Management Research

Subfield: Strategy and Management

Field: Business, Management and Accounting

Domain: Social Sciences

Open Access status: closed

OpenAlex ID: W2314309858

FWCI: 32.51

Cites: 35

Cited by: 834

Related to: 10