Work

Formulating Push Marketing Strategies: A Method and Application

Year: 1983

Type: article

Source: Journal of Marketing

DOI: 10.1177/002224298304700103

Authors: Michael Levy, John Webster, Roger A. Kerin

Institution: Southern Methodist University

Language: English

Topic: Supply Chain and Inventory Management

Subfield: Management Information Systems

Field: Business, Management and Accounting

Domain: Social Sciences

Open Access status: closed

OpenAlex ID: W2315540927

FWCI: 2.766

Cites: 33

Cited by: 33

Related to: 10