Work

Experimental Study of Consumer Behavior Conformity and Independence

Year: 1966

Type: article

Source: Journal of Marketing Research

DOI: 10.1177/002224376600300407

Author: M. Venkatesan

Institution: University of New Hampshire

Language: English

Topic: Psychology of Social Influence

Subfield: Sociology and Political Science

Field: Social Sciences

Domain: Social Sciences

Open Access status: closed

OpenAlex ID: W2315705256

FWCI: 15.29

Cites: 12

Cited by: 191

Related to: 10