Work

Decision Theory and Marketing Management

Year: 1962

Type: article

Source: Journal of Marketing

DOI: 10.1177/002224296202600302

Authors: Robert D. Buzzell, Charles C. Slater

Institution: Harvard University

Language: English

Topic: Decision-Making and Behavioral Economics

Subfield: General Decision Sciences

Field: Decision Sciences

Domain: Social Sciences

Open Access status: closed

OpenAlex ID: W2316078617

FWCI: 2.315

Cites:

Cited by: 23

Related to: 10