Work

On the Validity and Reliability of Direct Similarity Judgments

Year: 1976

Type: article

Source: Journal of Marketing Research

DOI: 10.1177/002224377601300311

Authors: John O. Summers, David B. MacKay

Institution: Indiana University

Language: English

Topic: Psychometric Methodologies and Testing

Subfield: Management Science and Operations Research

Field: Decision Sciences

Domain: Social Sciences

Open Access status: closed

OpenAlex ID: W2316415966

FWCI: 6.672

Cites: 15

Cited by: 41

Related to: 10