Work

Graphology: A New Marketing Research Technique

Year: 1967

Type: article

Source: Journal of Marketing Research

DOI: 10.1177/002224376700400404

Author: James U. McNeal

Institution: Texas A&M University

Language: English

Topic: Psychological Testing and Assessment

Subfield: Applied Psychology

Field: Psychology

Domain: Social Sciences

Open Access status: closed

OpenAlex ID: W2317996540

FWCI: 2.385

Cites: 12

Cited by: 8

Related to: 10