When to Accentuate the Negative: The Effects of Perceived Efficacy and Message Framing on Intentions to Perform a Health-Related Behavior
Year: 1995
Type: article
Source: Journal of Marketing Research
Authors: Lauren G. Block, Punam Anand Keller
Institutions: New York University, Stanford University
Language: English
Topic: Media Influence and Health
Subfield: Literature and Literary Theory
Field: Arts and Humanities
Domain: Social Sciences
Open Access status: closed
OpenAlex ID: W2318845563