Work

The Generalizability of Psychographic Market Segments across Geographic Locations

Year: 1986

Type: article

Source: Journal of Marketing

DOI: 10.1177/002224298605000102

Authors: Jack A. Lesser, Marie Adele Hughes

Institutions: Miami University, University of Oklahoma

Language: English

Topic: Consumer Behavior and Market Dynamics

Subfield: Sociology and Political Science

Field: Social Sciences

Domain: Social Sciences

Open Access status: closed

OpenAlex ID: W2318901663

FWCI: 16.32

Cites: 17

Cited by: 102

Related to: 10