Work

Pinterest or Thinterest?: Social Comparison and Body Image on Social Media

Year: 2016

Type: article

Abstract: Social media have become increasingly popular mechanisms for communication. Past research suggests a link between using social media, upward social comparison, and negative affect. This online experiment of US women ( N = 118) takes a media psychology approach to understanding how fitness images on the social networking website Pinterest contribute to social comparison as well as intentions to engage in extreme weight-loss behaviors. Findings suggest that individuals who follow more fitness boards on Pinterest are more likely to report intentions to engage in extreme weight-loss behaviors. Additionally, endorsement of an ideal female body type was positively related to both social comparison and intentions to engage in extreme weight-loss behaviors. Findings are discussed in light of social comparison theory, and suggestions are made are made for future experimental work.

Source: Social Media + Society

DOI: 10.1177/2056305116640559

Authors: Jennifer Lewallen, Elizabeth Behm-Morawitz

Institution: University of Missouri

Language: English

Topic: Eating Disorders and Behaviors

Subfield: Clinical Psychology

Field: Psychology

Domain: Social Sciences

SDG: Good health and well-being

Open Access status: gold

Estimated APC paid: $1,000