Work

Industrial Buyers' Choice Strategies: A Protocol Analysis

Year: 1980

Type: article

Source: Journal of Marketing Research

DOI: 10.1177/002224378001700104

Authors: Lowell E. Crow, Richard W. Olshavsky, John O. Summers

Institutions: Western Michigan University, Indiana University

Language: English

Topic: Multi-Criteria Decision Making

Subfield: Management Science and Operations Research

Field: Decision Sciences

Domain: Social Sciences

Open Access status: closed

OpenAlex ID: W2319484359

FWCI: 3.086

Cites: 25

Cited by: 95

Related to: 10