Work

The FTC's Advertising Substantiation Program

Year: 1980

Type: article

Source: Journal of Marketing

DOI: 10.1177/002224298004400104

Author: Dorothy Cohen

Institution: Hofstra University

Language: English

Topic: Regulation and Compliance Studies

Subfield: Strategy and Management

Field: Business, Management and Accounting

Domain: Social Sciences

Open Access status: closed

OpenAlex ID: W2320395239

FWCI: 27.37

Cites: 7

Cited by: 27

Related to: 10