Work

John B. Watson at J. Walter Thompson: The Legitimation of “Science” in Advertising

Year: 1990

Type: article

Source: Journal of Advertising

DOI: 10.1080/00913367.1990.10673187

Author: Peggy J. Kreshel

Language: English

Topic: Academic and Historical Perspectives in Psychology

Subfield: General Psychology

Field: Psychology

Domain: Social Sciences

Open Access status: closed

OpenAlex ID: W2320523290

FWCI: 1.735

Cites: 49

Cited by: 53

Related to: 10