Work

Evolution of the Marketing Organization: New Forms for Turbulent Environments

Year: 1991

Type: article

Source: Journal of Marketing

DOI: 10.1177/002224299105500406

Author: Ravi S. Achrol

Institution: University of Notre Dame

Language: English

Topic: Innovation and Knowledge Management

Subfield: Strategy and Management

Field: Business, Management and Accounting

Domain: Social Sciences

Open Access status: closed

OpenAlex ID: W2320623951

FWCI: 46.57

Cites: 62

Cited by: 866

Related to: 10