Work

Students as Subjects in Consumer Behavior Experiments

Year: 1972

Type: article

Source: Journal of Marketing Research

DOI: 10.1177/002224377200900115

Authors: Ben M. Enis, Keith K. Cox, James E. Stafford

Institution: University of Houston

Language: English

Topic: Survey Methodology and Nonresponse

Subfield: Sociology and Political Science

Field: Social Sciences

Domain: Social Sciences

Open Access status: closed

OpenAlex ID: W2321521886

FWCI:

Cites: 7

Cited by: 108

Related to: 10