Work

Deceptive Practices in Marketing Research: The Consumer's Viewpoint

Year: 1982

Type: article

Source: California Management Review

DOI: 10.2307/41164973

Authors: Kenneth C. Schneider, Cynthia K. Holm

Language: English

Topic: Ethics in Business and Education

Subfield: Information Systems and Management

Field: Decision Sciences

Domain: Social Sciences

Open Access status: closed

OpenAlex ID: W2321582755

FWCI:

Cites: 4

Cited by: 16

Related to: 10