Work

Global Marketing Strategies of Born Globals and Globalising Internationals in the ICT Field

Year: 2003

Type: article

Source: Journal of Euromarketing

DOI: 10.1300/j037v12n03_08

Authors: Mika Gabrielsson, Peter Gabrielsson

Language: English

Topic: International Business and FDI

Subfield: Strategy and Management

Field: Business, Management and Accounting

Domain: Social Sciences

Open Access status: closed

OpenAlex ID: W2321879091

FWCI: 12.98

Cites: 44

Cited by: 46

Related to: 10