Work

Testing Message Diffusion in Controlled Experiments: Charting the Distance and Time Factors in the Interactance Hypothesis

Year: 1953

Type: article

Source: American Sociological Review

DOI: 10.2307/2087556

Author: Stuart Carter Dodd

Language: English

Topic: Innovation Diffusion and Forecasting

Subfield: Management Science and Operations Research

Field: Decision Sciences

Domain: Social Sciences

Open Access status: closed

OpenAlex ID: W2322527752

FWCI: 1.418

Cites:

Cited by: 23

Related to: 10