Work

Marketing Information Systems

Year: 1969

Type: article

Source: Journal of Marketing

DOI: 10.1177/002224296903300404

Author: Conrad Berenson

Language: English

Topic: Competitive and Knowledge Intelligence

Subfield: Strategy and Management

Field: Business, Management and Accounting

Domain: Social Sciences

Open Access status: closed

OpenAlex ID: W2323201802

FWCI: 7.07

Cites:

Cited by: 32

Related to: 10