Work

Marketing Research and Knowledge Development

Year: 1981

Type: article

Source: Journal of Marketing Research

DOI: 10.2307/3151328

Authors: Marsha L. Richins, John G. Meyers, William F. Massy, Stephen A. Greyser

Language: English

Topic: Business Strategies and Management Research

Subfield: Management Science and Operations Research

Field: Decision Sciences

Domain: Social Sciences

Open Access status: closed

OpenAlex ID: W2323256273

FWCI: 2.87

Cites:

Cited by: 47

Related to: 10