Work

Measure Validation in Marketing

Year: 1972

Type: article

Source: Journal of Marketing Research

DOI: 10.1177/002224377200900401

Authors: Roger M. Heeler, Michael L. Ray

Institutions: York University, Stanford University

Language: English

Topic: Psychometric Methodologies and Testing

Subfield: Management Science and Operations Research

Field: Decision Sciences

Domain: Social Sciences

Open Access status: closed

OpenAlex ID: W2323322979

FWCI: 9.125

Cites: 33

Cited by: 227

Related to: 10