Work

Handbook of Marketing Scales, Multi-Item Measures for Marketing and Consumer Behavior Research

Year: 1993

Type: book-review

Source: Journal of Marketing Research

DOI: 10.2307/3172696

Authors: David W. Stewart, William O. Bearden, Richard G. Netemeyer, Mary F. Mobley, Gordon C. Bruner, Paul J. Hensel

Language: English

Topic: Psychometric Methodologies and Testing

Subfield: Management Science and Operations Research

Field: Decision Sciences

Domain: Social Sciences

Open Access status: closed

OpenAlex ID: W2323965144

Cites:

Cited by: 81

Related to: 10