Work

Consumer Research: A State of the Art Review

Year: 1978

Type: article

Source: Journal of Marketing

DOI: 10.2307/1249890

Author: Jacob Jacoby

Language: English

Topic: Consumer Behavior and Market Dynamics

Subfield: Sociology and Political Science

Field: Social Sciences

Domain: Social Sciences

Open Access status: closed

OpenAlex ID: W2324246853

FWCI: 26.11

Cites:

Cited by: 347

Related to: 10