Work

Marketing, Strategic Planning and the Theory of the Firm

Year: 1982

Type: article

Source: Journal of Marketing

DOI: 10.1177/002224298204600203

Author: Paul F. Anderson

Institution: Virginia Tech

Language: English

Topic: Strategic Planning and Analysis

Subfield: Strategy and Management

Field: Business, Management and Accounting

Domain: Social Sciences

Open Access status: closed

OpenAlex ID: W2324425634

FWCI: 50.22

Cites: 51

Cited by: 528

Related to: 10