Work

Evolutionary Processes in Competitive Markets: Beyond the Product Life Cycle

Year: 1989

Type: article

Source: Journal of Marketing

DOI: 10.1177/002224298905300304

Authors: Mary Lambkin, George S. Day

Institutions: University College Dublin, University of Toronto

Language: English

Topic: Innovation Diffusion and Forecasting

Subfield: Management Science and Operations Research

Field: Decision Sciences

Domain: Social Sciences

Open Access status: closed

OpenAlex ID: W2325509730

FWCI: 11.65

Cites: 76

Cited by: 319

Related to: 10