Work

Nash's Theory of Cooperative Games as a Predictor of the Outcomes of Buyer-Seller Negotiations: An Experiment in Media Purchasing

Year: 1983

Type: article

Source: Journal of Marketing Research

DOI: 10.1177/002224378302000404

Authors: Scott A. Neslin, Leonard Greenhalgh

Institution: Dartmouth College

Language: English

Topic: Conflict Management and Negotiation

Subfield: Sociology and Political Science

Field: Social Sciences

Domain: Social Sciences

SDG: Peace, justice, and strong institutions

Open Access status: closed

OpenAlex ID: W2325858737

FWCI: 15.3

Cites: 41

Cited by: 109

Related to: 10