Work

The Protection Motivation Model: A Normative Model of Fear Appeals

Year: 1991

Type: article

Source: Journal of Marketing

DOI: 10.1177/002224299105500304

Authors: John F. Tanner, James B. Hunt, David R. Eppright

Institutions: Baylor University, University of North Carolina Wilmington, University of West Florida

Language: English

Topic: Behavioral Health and Interventions

Subfield: Applied Psychology

Field: Psychology

Domain: Social Sciences

SDG: Good health and well-being

Open Access status: closed

OpenAlex ID: W2326247870

FWCI: 7.281

Cites: 39

Cited by: 489

Related to: 10