Work

Toward a Theory of Marketing Control: Environmental Context, Control Types, and Consequences

Year: 1988

Type: article

Source: Journal of Marketing

DOI: 10.2307/1251447

Author: Bernard J. Jaworski

Institution: University of Arizona

Language: English

Topic: Accounting and Organizational Management

Subfield: Accounting

Field: Business, Management and Accounting

Domain: Social Sciences

Open Access status: closed

OpenAlex ID: W2326361446

FWCI: 38.42

Cites: 85

Cited by: 767

Related to: 10