Work

Forecasting Sales Prior to Test Market

Year: 1977

Type: article

Source: Journal of Marketing

DOI: 10.1177/002224297704100113

Author: Edward M. Tauber

Language: English

Topic: Forecasting Techniques and Applications

Subfield: Management Science and Operations Research

Field: Decision Sciences

Domain: Social Sciences

Open Access status: closed

OpenAlex ID: W2326944259

FWCI: 2.546

Cites: 6

Cited by: 35

Related to: 10